Human beings have been sharing their stories for thousands of years; in the digital era of new millennium, we are blessed to utilize new ways to share stories and brand messages. The digital sphere is enhancing globally at a breathtaking speed; content is growing on the Internet just like tree leaves on a large mountain. However, there is a slight confusion when it comes to understanding consent marketing and search engine optimization SEO; some people may think that SEO and content marketing are two different things and may not fit together. So if you are running a digital marketing consultancy firm, then this post would be beneficial for you to grow your content marketing strategies in 2020.

Are SEO and Content Marketing Two Different Things?

The problem many people face while understanding the concept of content marketing is that it is not an integral part of SEO. Many beginners may think that SEO and content marketing are separate from each other like bread and butter; however, the truth is, they are integrated and go together. Some people may also think that SEO or content marketing may eliminate the need for each other.

Neil Patel on his website states that this point of view does not make sense. There is no way content marketing is important without SEO; neither can content marketing take over SEO in an organization. The truth according to Neil Patel is that the only way to be successful in your content strategies is to have SEO. Therefore, you cannot tear them both apart from each other.

Another article in the Guardian states that Google may get tired of its old friend SEO and not relying on a new strategy for ranking called content marketing. This is an analogy that cannot be true at all; if you compare both SEO and content marketing, they are the two sides of a same coin.

Then why there is a disconnection between the SEO and content marketing? This post can help the digital marketers bring the two concepts together and become more successful in their SEO by leveraging their content marketing.

SEO and Content Marketing are Overlapping Concepts

Can you imagine SEO and content marketing like two solid balls of rock 5 feet apart from each other. This is a wrong picture of SEO and content marketing. However, if you consider a huge solid ball that is labeled half SEO and half content marketing, then this is the right picture of both. Despite similarities, there are differences between content marketing and SEO, but you cannot keep them separate from your firm’s overall digital marketing strategy. Therefore, SEO and content marketing both overlap.

The Differences between SEO and Content Marketing

Neil Patel suggests that there are several differences between SEO and content marketing; however, they can be similar to each other in many critical areas. The essential contrast between the two strategies lies because SEO is more narrow form of digital marketing that comprises of more technical strategies and tactics to enhance rankings. On the other hand, content marketing is more holistic and broader practice to help marketers boost website rankings. Both serve the same purpose but differently.

So how can SEO and Content marketing can come together? A great saying of Neil Patel in this regard is that SEO makes more demands and content marketing helps to fulfill those demands. This means that using SEO, you can mention the requirements to content marketers and they are liable to fulfill those requirements. Content marketing relates to creating content for the websites, however, SEO needs that content to rank the websites higher on the search engine results page SERPs.

Therefore, the above discussion proves that there is no SEO without content because content is the heart and soul of SEO. Without phrases, words, and keywords, SEO has no meanings for digital marketers. You can say that SEO demands keywords and content marketing helps to utilize those keywords.

How Content Marketing is Vital for your SEO Business

Great! So far so good; now that you have learned the difference between SEO and content marketing and how both relate to each other, let us explain how content marketing is inevitable for your SEO firm in 2020.

The goal of every digital marketer is to earn the interest of audiences and create content that matters. Content marketing is a term that relates to the art of storytelling that helps to capture the interest of your specific audience. The content is created because SEO professionals want to solve a specific problem of the users. Great content always works because content is engaging which boosts the content marketing efforts in your company.

People may not realize that content they are enjoying, loving, and sharing is actually a part of marketing campaign. Even if they do, they can always appreciate the good image of the brand and services explained in the engaging content. Because you have a brand that offers SEO services t global clients, you can create tons of blog posts and yet fail to engage customers because the content is not SEO optimized. Since people are more wallet conscious, they would skip your services and would move forward to someone who offers them an affordable opportunity to solve their problems.

The State of Content Marketing in 2020: What goes Beyond Blogging?

Blogging maybe a vital component of content marketing in the past five years, but it is not the end of the content marketing game in 2020. It is just the beginning. What we mean is that content needs to be dynamic on all of your websites to attract the readers. However, if your business is using one avenue, you may be missing out on a huge potential audience.

Therefore instead of adding only the content in the form of blogs, you can create more value for the customers by adding eBooks, podcasts, webinars, social media content and posts, email marketing content, and video content. The Entrepreneur analyzed in 2020 that the new form of content marketing will soon be popular in all areas of the world that comprises of live streaming, content that is optimized for voice searches, and augmented reality experiences. Therefore, you can see here that the future of content marketing is unlimited here.

The Entrepreneur’s report 2020 also states that 90% of al businesses whether small or large all use content marketing in any form described above. From Red Bull to Nestle, everyone is using content marketing strategies to reap the benefits of SEO. Now you must be curious about how content marketing really works wonders for these big giants. Let us take a look into the deep world of content marketing and what it can do for your SEO firm.

How Much Content Users are consuming in 2020?

It is always amazing to see how much time teenage people spend in front of their computer and mobile phone screens daily to consume a variety of content including videos, text, infographcis, and images. Buzz Stream generated a report in 2020 that shows that 12% millennial spend 15 to 20 hours consuming content on different channels. Moreover, baby boomers are aged people who were born between 1946 to 1964; the also spend a lot of time engaging with online content.

The stats also reveal that in a 24 hour cycle, the young people are most engaged with their favorite content in the early morning or the late evening. This means that 35% of the millennial are online between 8 pm till midnight and 17% are online between 9am to 12 pm. The stats also show that 65% of millennial rely on television and Internet for latest news and gossips.

Mille nails marketing also reveals that the most important and mostly-visited websites for millennial are You Tube, Spotify, Buzz Feed, and Amazon. As the millennial generation moves into maturity stage and become office managers, they are constantly searching for individuals who are like-minded and useful for them on the Internet.

That shows that whether you are a millennial or a baby boomer, or just a housewife aiming to train your kids with online education, content is king for everyone. Customers can post peer to peer reviews of their favorite products online. The blog posts are ten times likely to convince the customers to buy certain products because they use content marketing strategies missing from TV ads and radio advertisements. Content is vital for changing the consumption behavior as well as purchasing decisions of customers.

The Audience will Love your Powerful Content

Whether you are selling SEO services in a small space or have a big office, you need to create a content that readers can expect to in-depth and engaging. Of course, the content should be fresh with new ideas and authentic, but what we mean here is that your audience is searching for a content that is more genuine and speaks to their hearts. When readers want to read content, they must know that the content is worth of their time. Therefore, if you create a large content or content that dives deep into a topic, then it will offer more information to users instead of shorter content with shorter value.

Google is constantly improving its algorithm that helps the users to find and search the type of content that they yearn for. Many users are looking for a content that tracks their interest and guide them according to their search needs. This means that content marketing is supposed to cater to the needs of your users or readers.

For example, if you look at You Tube, it does not offer you a traditional television-like content to promote the well known actors. You Tube has an algorithm that recommends the right data to the users based on their search preferences and matches in the search bar. This strategy of You Tube is working extremely well with You Tube being the biggest search engine for video content. Therefore, the bottom line is, the audience will always love your relevant and engaging content whether it is in the form of a video or text.

Your Content Marketing also shows your Corporate Responsibility (CSR)

The concept of corporate social responsibility is gaining important in the globalized world with best organizations developing policies and rules to promote the social life of citizens and support environment. Google for example is the world’s No.1 Company that creates environmentally friendly rules and products for its global customers. A recent Search Engine Journal article in April 2020 explains that 53% of users expect organizations to show corporate social responsibility and a positive attitude on social media. In today’s market, high transparency is the key to public trust.

Creating a Powerful Content Marketing Strategy is worth the Effort

Because the goal of content marketing is to connect you with your customer base, technology is changing very fast the way your prospective clients can interact with the data you provide a drake the purchase decisions. A Statista report in March 2020 shows that by 2023, more than 7 billion people around the world will use a smart phone. That equals the entire current population of the world. American people are already connected with multiple content channels for more than 10 hours daily. Therefore, if you want to get a chance to sustain more customers, then powerful content marketing is the best way to grab hold of new clients.

Moreover, content marketing also helps to drive conversions without pushing or forcing the readers to buy your services.

Find your Content Differentiation Factor

If you have never heard the term Content Differentiation Factor (CDF), then you must know how to use it to your advantage. Because every brand has one unique thing that helps them to sell their product or service and gain advantage over competitors. If you are building a business, then you must know what is that one factor that helps to distinguish you from other businesses with same products or services. This essential element maybe missing in your content altogether, which is known as CDF.

Without CDF in your content, you will engage in creating content every day and readers will forget about it. It is a reality for many firms because it can lead to scary results. So the question arises that what is your content differentiation factor CDF that will set you apart in the industry. Let us discuss this factor in more detail.

When you have a content differentiator, it helps you to stand out from the rest in a great manner. It helps you to raise your voice loud and people hear it clearly. It can become your unique selling proposition USP because it is valuable and unique. There are many amazing brands like Society6 and Taste of Home who have successfully implemented their content differentiation factor in the recent years.

For example, take a look at Taste of Home content on social media. It is a magazine published to offer daily recipes for cooks. They include every best recipe that comes with tips or secrets from the best cooks. Taste of Home creates CDF because and submits food-related blog posts to populate their social media pages. When their community engages with their social media content, they finally speak about how well their content has used CDF to its advantage. This actually helps the users to get into the heart of best cooking practices. Therefore, your USP is a factor that makes your products and services more valuable than your competitors. However, content differentiation factor CDF is a unique angle in which you represent your brand or SEO business.

Content Marketing saves you Money

All businesses want to save money and cut expenses on advertising and marketing; content marketing is a money-saving strategy used by thousands of marketers. A Search Engine Journal SEJ article reveals that it takes 62% less to pursue your content marketing strategies and it also provides 3 times better conversions compared to traditional advertisement.

The content marketing realm has seen an astounding growth in the past decade; Google Trends show that the global interest in content marketing has skyrocketed to 100% over the past 15 years. Because infesting in advertising and subscriptions will save you much money on lead generation and will also help you to develop a strong network of followers on Instagram or Facebook.

Are you ready for your Digital Marketing Company to Thrive?

Bad content marketers always think of surviving in the big ocean of SEO firms which compete for value and unique selling proposition. Your struggle can be over if you are ready to demonstrate value of your services to your customers. It starts with building a community and will help you to convert your audience into purchasers. It is the best time in 2020 to rely on content marketing again because vital decisions are made by Google and technological giants to evolve the SEO. It is time to develop a strong content marketing strategy for your SEO business and reap the benefits in the long run.

www.xpertsol.co.uk is a reliable Content Marketing service provider in the UK. Our specialized SEO Services and content marketing go hand in hand making your business most successful in the local and target markets. Contact now to find out more.