All firms need SEO friendly content if they have a website. Do you know what it takes to write SEO friendly content? It’s not like anything to write an article coped from a text book or a website; SEO copywriting is an art that can make your career to a better level and also enhance the ability of your firm to make an impact on the search engines. Since many good writers can write content that contains good English and catchy headlines, one they often lack is practice to write SEO optimized content.

This post will share some valuable tips to create an SEO friendly content for your website or blog to gain a better ranking on the search engines.

Why is SEO Content Important?

If you are a firm or website development company, then you might be running several blogs and websites to reach your visibility and find the targeted audience. You might have several writers working day and night to create a cool content to keep websites updated with fresh content. However, quality content does not always work if not optimized with SEO techniques. Moreover, if your website is optimized properly on-page and has a good domain authority, it will rank higher on Google.

Since every blog you own works like a web page on the Internet, it is important in the context of search engine rankings. This means that you must optimize each web page or blog with SEO techniques. Therefore, there are multiple things you should keep in mind while writing SEO-friendly articles. If you think your writers lack SEO friendly content skills, then this post will help them to know the nitty-gritty of writing awesome SEO articles.

So, let’s get started with the basics of content optimization and then we will take you to advanced skills step-by-step.

What is SEO-Friendly Content?

Content is SEO friendly when it is developed in a specific way to rank higher on the search engines like Google and Bing etc. Some writers have a notion that creating SEO friendly content just requires them to stuff endless keywords into their blog posts; but that is not the case in 2020 when Google has improved significantly its algorithms and has become smarter than ever.

Now creating an SEO friendly content is more important for small, medium, and large firms to help more people find your content. Let us start with the basic tips to make content SEO friendly so you team can understand the procedure step-by-step.

1.Start with Research, Not Writing

If you are really aiming to make a valuable SEO friendly content and make a difference to your clients, then you must first conduct a thorough research. Without time spent on valuable research, you are shooting bullets in the dark. This means that in the research process, you need to find out a couple of important things such as:

• Which keywords to target
• What is the ideal length of the article
• What is the type of the article
• What SEO friendly tactics you should apply

A very good and effective tool to use in 2020 for SEO content is SEMRush. The tool is available for a free trial that allows many features to conduct a good research on your topic and help writers to optimize content with proper keywords. This tool will allow writers to understand what keyword should be placed in the article and what should be its density.

2.Determine Type of the Content

You can also put your target keyword in Google search to see what kind of articles are currently ranking. This is an important part of your overall research that will allow you to understand what kind of keywords Google think is better for such queries. You can look for a pattern in the search results for example and figure out which keywords should fit into your content.

3.Determine the Ideal Length of your SEO Article

Again, determining the ideal length of your SEO blog is easy using SEMRush software. You can use the feature called “SEMRush writing assistant” and find what should be the ideal word limit for your article or blog to increase your chance to rank on the first page.

For example, a Returnonnow.com post reveals that ideal length of an SEO optimized content can be from 1500 to 2100 words. When you have determined the length of the content using SEMRush, you can find out what is going to be the length of your long-form content. Now is the time to create an outline of what you are going to write.

For creating an outline, put the target keyword on Google and analyze the results. However, if you need to rank No.1 on Google, then you need to take a few more steps in addition to determining the length and keywords for an article. Read along to explore more tactics necessary to create a cool SEO-friendly content.

4.Use Sub-Headers in the Content

Creating headers and sub-headers can help to create a great SEO impact on the article and also on the minds of readers. Headers are important to help readers understand what they are reading and where article is taking them. They also make your SEO content easy to read and understand. This implies that readers are able to skim through your content and are more likely to read details and share them with their friends and followers.

Search engines also contain robots that also appreciate creating appropriate headlines and sub-headers. They can also use headers and sub-headers to understand your content. This helps them to understand the relevance of their copy. Headers also contribute to the saturation of keywords.

Link your Content to Previously Published Content

For ranking higher on the search engines, you must rely on the power of backlinks and how they can use useful for your site. You must decide how many backlinks must be included in one piece of your content. If the content is SEO-friendly, then it will help you to earn more backlinks. This will help you to drive more traffic across your domain if you link with the previous content from the new post.

This will also allow both your visitors and search engines to find the old material easily and the page authority of the linked page will also be shared with the new page. This can improve the credibility of your website; this shows the better your links are, more likely they will facilitate to own content rank. So if the content is able to acknowledge trustable sources, readers will also be able to appreciate it more.

On the other hand, if your website contains an outdated or less reliable data or content, this means you might have some broken links on the website. If you find some broken links, immediately replace them with new active links to avoid further problems.

Moreover, if you have a team of web developers for creating your website, then tell them to make the website easy to navigate. Moreover, do not cram keywords into the anchor text that will over-optimize your website links as well.

1.Think before you Start Writing

Think carefully about the message of your content. Think about what you want your readers to read and which question they can ask from your blog. What purpose your blog post or article will serve? Write down these questions on a paper and answer them properly.

Also, give importance to the search intent of the readers. You can do this by looking at the search results for the search terms you want your readers to rank with.

2.Plan a Structure for your Blog Post

In order to write and SEO friendly blog post, you need to create a clear structure of your website. This shows that every post you create should include many things such as an:

• Introduction
• A body section with all the headings and sub-headings
• A conclusion section to end the post

You can use a brief summary of your article or post in the conclusion section to help the readers know that they have learned. This can refresh their minds and allow them to re-read the post.

3.Use Transition Words

Transition words can help your readers to scan through your text and create a better relation between the two paragraphs and the sentences in between. Use some transition words such as “first of all”, “Secondly”, and “finally”. These words will help the readers to find out what is the subject matter and problem discussed in the earlier and next sections.

Also, you should also optimize the length of your article for readers. Make sure that your blog post contains more than 300 words and that will allow them to keep the article length balanced with the keywords. Google also likes long-from content. As a skilled SEO writer, you must know how to write long-form blogs. It requires setting words on your page in a way that readers don’t get bored and always remain interested in reading what is coming next. This means an SEO friendly blog post can boost your rankings by increasing the interests of the readers.

4.Write Long-From Content on Blog Posts

Blogging has changed significantly over the years, now people write both micro blogs and long-from blogs. In the past, bloggers often used to write short posts and they often worked for them miraculously. That situation has changed in the past couple of years because there is no wit in writing short blogs because they don’t always work.

When you identify the post popular search terms on Google and find out their relevant content, then you can figure out that most of the posts are 1500 words in length. Data shows that even longer posts are better. Even though bloggers post a little less than a few years back; Google is prioritizing long-form content with the highest possible quality and uniqueness. This means that Google’s algorithms are so sophisticated that they can actually crawl your content and identify what content is of highest quality. Google aims to help marketers create the best content; it shows them which posts can be viewed mostly by people on Google Analytics. Therefore, creating a long-form content is always beneficial for you.

5.Optimize your Images with SEO Keywords

Many marketers overlook this suggestion too because the importance of image-optimization is increasing in the 21^st century. Images add context to written content and many people are able to stumble on your images and never return back. This means that optimized images always add value to your content and increase the interest of people when they arrive.

Moreover, technical reasons are always there that demand the optimization of your images. For example, image-optimization can improve your page speed that results in enhanced user experienced. This helps search engines to always find your content as the images you have used are optimized on the website. You also need to be careful about the size of each image on the website.

For example, including large images can affect the load time of the web page; it can make it harder to navigate. You can reduce the size of each image without compromising the quality. For doing that, you can use image editor or find a plugin that can help you to apply compression techniques to the images.

6.Post Title and Meta-Title

Do you understand the difference between the Meta title and post title? Post title is the one that helps to see the title on the post of your website. Moreover, post Meta title is one that helps search engines show your posts in the search results.

It is important to provide a meta-title in the SEO settings. This will allow you to make your post title treated as a Meta title. Moreover, you should also include keywords in the meta- title. Keep you post title less than 66 characters.

In addition to post title and Meta title, you should also include Meta description. Good news is that WordPress has SEO plugin allow you to add Meta descriptions to a post.

Also use image alt attribute that will allow Google to recognize your image. To ensure that search engines can understand what images are all about. This shows that you must use proper image names. Moreover, some people make a wrong choice of naming their images to 123.jpg. That is a very bad choice in terms of SEO friendly content. You can also add alt attributes manually while uploading an image.

It is also a good idea to link to old posts in addition to old posts so that your readers can stick your site for longer time.

7.Use H1, H2 and other Headings

An important aspect of SEO writing is to use the right heading tags. You must not ignore these few aspects of SEO writing. One of the most important elements of SEO content writing includes heading tags such as H1, H2, and H3 tags.

In any SEO optimized content, there is no way you can ignore such as aspect. For example, for creating a post title, you must focus on creating a H1 tag. Similarly, for the next sub-heading, you can use H2 heading. And furthermore, you can create H3 heading and so on if required.

A wise tactic is to use proper heading tags for effective SEO writing. When you are writing a long form blog post, then understanding of using heading tags is important. According to Search Engine Journal, a good idea is to use keywords in H1 and H2 tags.

Checklist for Creating SEO Friendly Content

The final checklist given below will give you a good and complete idea of how you can use SEO tactics to incorporate into your content to make a difference.

• Researching for proper keywords
• Identifying the right word limit for your content
• Create an outline of your post by analyzing to results.
• Post title for headers and meta title for search engines (put keywords in titles)
• Post meta-description
• Use alt text for images
• Interlink with the posts using a good anchor text
• Post permalink
• Use proper headings tags such as H1, H2, H3 and H4.

Conclusion

What you have learned in this post is going to be valuable for a long time because these SEO friendly content writing techniques are going nowhere in the near future. You should not only know the basics of search engine optimization but also know how to make content and images SEO friendly to boost rankings. O professional writer can ignore this technical aspect of creating online content. Optimizing your content does not necessarily means that you have to compromise on the visual aspects of your content. This post provided you tips and tricks to create SEO friendly content that will rank higher on all search engines including Google.

XpertSol is the number 1 trusted SEO Content Writing company in the UK. We have certified SEO specialist content writers who deliver best content pieces for your needs. Our Digital Marketing service boosts your business with meaningful optimized content. Call now or write to us to find out more.