There are many examples of social media campaigns that get more than average results to their creators. All the best social media marketing campaigns have a few elements in common; the Search Engine Land post published in 2020 reveals that the most effective social media campaigns do one great thing; they engage people. Let us now talk about the nitty-gritty of creating a superb social media marketing campaign; 2020 is the time for digital marketers to sit back and think about what strategy can bring them the most customers online. So here is a comprehensive guide to set up your approach to planning, create, and implement a rocking social media campaign in 2020.

How Engaging Campaigns Work on Social Media

Before getting into the details of step-by-step, creating the social media marketing campaigns, let us first discuss how social media marketing campaigns can engage people. Social media platforms are used extensively in 2020 by marketers to inspire, attract, and engage global customers and clientele. Now in 2020, social media like Facebook has become a paid marketing channel to promote the buisnesses of thousands of owners effectively. Marketers are finding creative ways and strategies nowadays on Facebook to increase their customer-reach and visibility using social media. Social media is helping marketers to convey their brand message to greater audiences simultaneously.

In a recent webinar, the director or Pakistan's oldest digital marketing company Elink Solutions said, "it is easy these days to know how many people are engaging with your social media marketing campaign and talking about your products. Social media immensely help people to think about your products; all marketers need to do is to successfully tap into the desires and needs of their customers on social media".

Example

For instance, in 2019, The Search Engine Reveals that Gillette company launched an effective social media marketing campaign to present their modern idea of manhood to their customers. They created a short video and posted it on the social media including YouTube, that video showed many cases of men struggling with their masculinity; the video revealed men are afraid to show their sexual harassment experiences and emotions widely. This short video shows a positive example of men's masculinity; similarly, the company also used male models on Instagram with short stories about their journey with masculinity. The short film had 3 million views as the company used a hashtag #GilletteAd to reach more than 150 million people.

The bottom line of mentioning this detail is, why did actually this advertisement worked on social media? The reason why so many males liked the video because it helped to tap into an extreme and most sensitive area of their lives; an issue they cannot discuss in public. Even though some critics thought the ad was quite controversial, many people agreed that the portrayal of men in the short video was helpful for them to understand their issues.

This shows that using the right emotional topics and issues faced by men and women in the advertisements and posting them on the social media pages can signficinatl improve the chances of business organizations to gain the attention of wider pool of audiences.

Why Impactful Social Media Campaigns Needs a Strategy

A 2019 Search Engine Journal post reveals that 96% of people who discuss different products and brands on social media do not follow their pages on various platforms. It doesn't matter whether you are a competitor of McDonald's or KFC on social media, social media marketing is important for you because 97% of businesses around the world use social media marketing platforms to attract new customers.

Social media platforms have a tremendous potential to improve your sales; since all the customers and viewers are there on the social media to find a brand like yours, where are you on the social media if they only like and subscribe to competitor's channels? Social media marketing is a great way to leverage your brand on the Internet and tells the customers that your brand and company is always there 24/7 to communicate with clients. Social media acts as a robust communication channel that brands like yours are pretty much active on the social media and you are not willing to lose clients because you lose focus on social media marketing in 2020.

So in addition to the above benefits of social media marketing, SMM also helps you to improve your branding and brand image. Customers personally browse through your pages and view all the blogs, posts, and images. These expand your opportunities to grab hold of many more customers with content and interactions. For example, a new customer can stumble upon your Instagram post and also become a repeat customer; this is the reason you need social media marketing plans and campaigns to make your brand and company presence more visible. Moreover, every post that you put on the social media cannot guarantee you big dollars; however, it is assured that for B2B and B2C companies, social media marketing is an effective tool.

How to Create Best Social Media Campaign that Gets Results

Create a Goal for your Campaign

The first step to have an awesome social media campaign is to collaborate with your team members and discuss the goals of your campaign. Understand what product or service or an event you are trying to promote; if you are offering a new book on search engine optimization SEO, you must create a social media marketing goal according to that. The plan includes what actions does your team wants the users to follow and what you want them to do when they see your social media post. Do all team members clearly understand your social media marketing goal? This is the question that must be asked to create a roadmap to success via social media campaigns.

Another thing that is important to ask your team whether the content or social media posts they create are enjoyable, entertaining, lovable, and share-worthy. These things will help you to measure the success of your Facebook or Twitter campaign.

Decide the Social Media Channels you want your Campaign to Promote

Now that you have decided what you want to achieve and have set goals clearly regarding social media strategy, the next step is to decide what kind of social media content you are going to create for each of the channels you utilize for promotional campaigns. For example, you might want to create a visual graphic for Facebook post and also put it on Instagram at the same time. Understanding the purpose of using several social media channels at the same time is the key to success of your marketing campaign.

If you are serious about getting more customers and want people to interact with your posts, then you better start using native advertising tools and start with one channel like Facebook and experiment with new things. This strategy will allow you to figure out which social media tactics and posts work best for your needs and get the most attention of your readers. Once this planning is done, you can hop on to the next step.

1: Create a Content Calendar for your Weekly and Monthly Social Media Campaigns.

The next step of planning an effective social media campaign is to plot your schedule on a calendar. Decide in advance what days of the week you are going to post new material or content on the social media platforms. Decide early what messages will be delivered to the audience using a smart copy to generate more engagements. You can create a routine for each day and how your Facebook marketing could look like each day according to the promotion calendar.

For example, the CEO of SEO.COM.PK, Lahore's oldest and top-rated digital marketing firm states that we decide early what posts we are going to post on our social media channels. These posts include 1 or 2 special posts for the campaigns on different channels and other routine posts that increase our engagements.

With this strategy to figure out the best type of social media content for your business, you can create an awesome content calendar to help you stay updated on your weekly and monthly social media tasks.

2: Create Supporting Visual Content on Social Media

People need a reason to follow or like your social media posts; a strong visual content on the social media pages and channels is the key to getting more likes, comments, and shares. You can never underestimate the importance of creating visual social media content; for example, you can post:

• Facebook posts with high-quality images that will get a higher comment rate and shares.
• Visual LinkedIn posts that will get you a 98% higher comment rate.
• Tweets on Twitter with visual content to get triple your engagement rate.
• And much more on Tumblr, Snapchat, YouTube, and Instagram

But how do you know what kind of visual content on social media can work the best for you?

First, you need to make visual content strategy a vital part of your social media strategy. Get creative with your team and try to create or download the best quality images and visuals. Build images with purpose and engage your art department actively into it. Your visual strategy must incorporate the following things such as:

• Audience Research: Make sure to complete some audience research before you create some images for your Instagram or Facebook posts; think of what kind of visual content is your customers loving and demanding to see again and again.
• Mix Themes: While creating visual content on social media, you better start mixing things. For example, you can create an Instagram theme or post by including a combination of your office interior and photos of your entrance or gate. That will visually highlight your business location.
• Consider Different Platforms: For each visual social media post, you can use several different platforms such as YouTube, Instagram, Twitter, Pinterest, or Facebook. Decide what strategy you can adapt related to a particular social media.
• Timings: Every timing is good for posting on social media? Wrong! Make sure that you only post your visual posts on social media during the peak timings. Think of it as a big picture because on holidays and near mother's day, you will need more visual content than on ordinary days. Therefore, plan ahead of time to manage your social media budget and timings better.

In addition to using the above visual posting tactics, you should also get to know some creative basics of what makes great visual content? For example, you can decide what to cover in the daily or weekly Facebook post with a clear subject in your mind. Use natural light in the images because dark images do not attract users that are harder to see. Also, choose the complementary colours and make sure that your visual graphics team does not over-edit the visuals. Moreover, take advantage of the latest tools and resources available these days to graphic designers and photographers. These helpful techniques can boost your visual social media marketing campaign sky-high.

3: Schedule your Social Media Posts Accurately

Now that you have planned your visual social media content and you are sure that the content is of good quality, now is the time to schedule your posts. You can use HootSuite and SEMRush to manage and plan your social media posts efficiently. These tools provide you with a calendar to record your social media plan. Because now you have got awesome social media content, you are ready to put it over the social media tool of your choice. Again, Hootsuite is the favourite of millions of marketers around the world; so as HubSpot social media scheduler will do the job for you. Don't be over-ambitious; be empowered by using the best tools available to schedule your posts.

4: Monitor your Social Media Progress and Respond

Now that you have done more than half of the hard work required to create and schedule awesome social media posts, it is time just to kickstart your implementation and measure your performance. Smart social media strategist don't plan things and forget about them; they notice every detail about the social media campaigns. If you need your social media marketing campaign to be well-oiled and run like a horse, then getting involved in it is the key to success.

An important part of managing a social media marketing campaign is to act as a boss and measure the success of all of your profiles and pages. Use management tools like SEMRush and Sprout Special tools to set up alerts on your phone; this is a great way to find out if someone posts a comment on your Facebook post or replies your post on Twitter, you will get an instant message. Now what you need to do is to dedicate a person to respond to that comment or suggestion immediately.

5: Follow Up after all Important Events and Announcements

Whether you are doing new product promotions or you are making plans to host an event like a trade show or an exhibition, you must base your campaign around an event. You can launch a new product, and it may make sense to follow up with photos or an update. If you are arranging a demo or your software, then first post photos and snaps of your new software and show people that they should develop a genuine interest in your product because it is made for their needs. These stats and figures can be handy for your customers to learn more about your services and develop a plan to visit your events.

6: Analyze and Adjust

Take some time to go over your analytics to see what works well and what does not work? That is a chance that you may have posted something on Facebook that has done terribly bad and flopped badly by afternoon. Don't be discouraged if your efforts did not succeed at first. Make another visual content that can have a higher engaging capability and use appropriate knowledge of social media to adjust your tactics according to the post. That will help you to improve your next day's campaign.

What can we Conclude?

All the social media campaigns can have all these steps; however, it is good to familiarize yourself with analysis tools to adjust your social media marketing strategy.  It does not mean that you need to use the same steps for Facebook that you use for Twitter. Determine your winning steps for the social media campaigns like a guru; as Neil Patel, in one of his posts states that you share your genius on social media when you share posts and visuals online. So don't let the discouraging words or comment betray your positive thoughts and make plans to tightly integrate your social media marketing strategy with your inbound marketing plans to get the best outcomes.

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