You Tube is undoubtedly the largest social media network for video content with millions of brands and companies posting content for their viewers. You Tube has significantly changed the game of video content for marketers around the world with billions of hours of video content being watched every month; after Google, You Tube has the privilege of having the largest searches from global audience that makes it a mighty giant as compared to other video content channels such as Vimeo and Daily Motion. Creating your own individual or business You Tube channel is the smartest move in the New Year 2020; you can upload unlimited content on the website daily without paying a single penny to You Tube. Let us break down this procedure for you to discuss the basics of creating a business You Tube channel for levering your brand.

1. Learn the basics of You Tube

You Tube makes it super easy and cost-effective for all businesses and individuals to create their own video channel to promote their services and products. With just a few clicks of mouse, you will be able to dive into the settings and create a new You Tube channel. Complete the following steps to create a channel:

• Sign into You Tube and click on user icon appearing at the top right corner.
• To go into your account settings, click the gear icon.
• Create new channel by clicking on Create New Channel.
• Use a business and other name for your channel that suits your brand identity.
• Add the brand name and click Create.

2. Fill the About Section of your Profile

The next step after creating a You Tube account for your business or organization is to create your own profile that requires filling in the channel description and what it is meant for. Here, you need to write content to accurately describe your brand and what the viewers will see on your You Tube channel. This is the right place to add some additional information related to your websites and blogs and add their links for users to click. This detail will appear on more than one place on your You Tube Channel; therefore, you should be ready for filling some great introduction of your firm or business to help the viewers get a good idea of your content.

3. Channel your Art

When you go to a You Tube channel, you will be able to instantly greet your customers with a large banner that will display the channel name. You can create your own cover photo for your very own channel that will serve as the first impression for anyone who comes to your channel. There are some great tools and features added by the You Tube recently to accomplish that goal. It is easier than ever to get started on You Tube nowadays. You can take 2560 x 1440 pixels with a maximum file size of 4MB and upload it instantly.

4. Decide the Content Type according to your Niche Market

Congratulations so far you have successful created your first You Tube channel and created your profile. Now the most important task comes ahead to give voice to content and decide the type of source material you are going to upload to influence your viewers. You need to plan and decide what type of audience you are targeting on You Tube. If you have a complex product and wish to empower your customers, you can create some video tutorials and put together useful information for your target customers. For example, you can create a lot of content for the channel to consume including Tips and Tricks, How Top’s videos, and technical tutorials to help customers improve their knowledge.

5. Its’ Time for Lights, Camera, and Action

On You Tube, You should also create content that’s aimed at your target demographic of your business. You can also create a trailer for your channel or an introduction video that will describe your content type, your aim to educate customers, and the future content that is coming to delight your viewers. Anyone can access or search your video to gain valuable insights regarding their industry of field; you must let your audience know who you are on You Tube and why you have created that video and all the future videos on You Tube channel. A good strategy is to create a two minute trailer video that wills proceed the next upcoming detailed videos regarding your niche.

6. Upload your First Official Video

 At this point, you must have done thorough planning and effort to create your first professional video to attract and benefit your customers / audiences. Millions of users on You Tube can instantly search your videos if they find them useful for their business or personal needs. It is time to say “action” and upload what you have recorded to have a great journey on You Tube. Once you are done with editing your first video, you must not wait to upload it. At the top right corner of your screen, you will be able to see the upload video option.

7. Optimize your Videos for Search Engines

Search engine optimization works on You Tube similar to your websites; how useful your video can be for the viewers unless they can find it on the first page of You Tube search. To help viewers discover your videos on You Tube in the middle of thousands of videos on the same niche, you need to practice SEO to optimize your videos properly. Fill the SEO sections of the You Tube channel with your best knowledge using keywords and describe the business accordingly. The benefit of having a well-optimized video on You Tube is that it will tightly integrate the videos with Google search and your videos will appear higher on the rankings of You Tube as well as on Google.

8. Upload Videos Every Week Consistently

On YouTube, the biggest success factor for marketers and business channel owners is to post high-quality and fun content consistently to attract a bunch of viewers from around the globe. It is never going to be enough to just create a You Tube channel and put no effort or time in creating videos constantly every week; viewers on your channel can like you if they find you consistent and that will improve your subscription rate as well. After you upload your first video, make sure that you upload a next video within one week and plan it ahead of time.

9. Integrate your You Tube Channel with your Social Accounts

Now you already own a business website and other social medial account such as Facebook, Instagram, and Snap chat. Great progress so far, now it is the best time for you to share your You Tube videos outside the social network. There are plenty of ways to accomplish that task. Take some pride in your work and share the video content on other social network accounts related to your business. Find Facebook groups and post your videos there to help people click them and subscribe to them. Share your You Tube videos anywhere you can and give it more exposure to increase success.

Be sure to contact www.xpertsol.co.uk for any technical support. We help setup and maintain professional YouTube channels for all our clients in the Uk or anywhere around the world.