Haven’t you heard that people want to read your content and Google wants to rank it? But creating a content for people can sometimes confuse the search engines and that impacts your rankings negatively. In the modern digital era of SEO evolution, you need to create a balance between creating a content or copy for both search engines and users. So if you are interested in building a blog audience, then you will have to get smarter with your content.

According to Neil Patel, SEO is a misunderstood concept by many people who are online and creating content only for people. Simply writing is not the game in the current era of digitization; nowadays, you need to create content that persuades people as well as Google and Bing etc. That is where copywriting comes in handy.

Let’s understand firth what copywriting is and how it is vital for your success?

What is SEO Copywriting?

People search for millions of products over the Internet on a daily basis by reading copy or content that persuades. This means that copywriting involves writing a marketing-oriented content that prompts readers to take an action and think about making a purchase or subscribe to an email list. Copywriting is all about conversions and converting users into customers. It is a job, a skill, and an art that every SEO writer must master in the current era to make an impact on their audiences.

So what drives people to take an action when they read copy?

Of course the answer to this burning question is your content. However, a copywriter is a skilled professional who makes it happen for your company to write a copy that stands out from the rest to provide you a sustainable competitive advantage.

A well-crafted copy is written after the understanding of users and in words that inspire people to take a positive action. However, that only covers the people’s part and does not cover the search engine part. An SEO copywriting is a vital skill that allows a write to cater to the needs to both people and search engines by creating an SEO-friendly copy that matters online.

For example, if you are interested in building an online business or a website to sell baseball bats, in the ever-changing world of SEO, you need to create useful, engaging, and specific consent that includes specific keywords to increase the relevance and authority of your content. That is all about SEO copywriting.

So whets next? What are the Elements of SEO Copywriting?

According to Neil Patel’s blog, there are six elements of SEO Copywriting.

1. Website speed
2. Headlines
3. Content
4. Meta Description
5. Frequency of Keywords or Phrases
6. Page Links

Now, we won’t get into the detail of those points. Let us explore how you can write useful SEO copy for both people and search engines.

Writing Useful Content for People

Words can create a bigger impact on readers. There is no point in creating a blog daily that offers no real value to the users and does not address their problems. Even if you create an engaging content, that also requires a few extra ingredients such as:

• Optimized for many keywords
• Includes trusted backlinks from several resources
• An evergreen content idea

Moreover, Neil Patel and Content Marketing Institute also lay great emphasis on searching the users’ intent that is necessary aspect of planning the right keywords. The real reason why people consider searching the web is that they want useful information. Use informational keywords and “how-to” titles can help them generate interest in your blog posts.

There are some commercial keywords that show intent to buy. These keywords usually show “desperation” from the searcher. They want solutions quickly like “lose 10 pounds in 3 days.” Here a user only wants to look for a product to reduce weight. This means when you use these keywords and your site pops out, then users are likely to take an action or make a purchase.

Neil Patel suggests using UbberSuggest, a free keywords analysis and research tool on his website to make better keyword choices. Google is still using keywords as metrics to measure what a webpage could be talking about. Follow a three-step plan here:

1. In your headline, use the primary keyword.
2. In the introduction, use the alternative keywords. Also use them in the Meta description and title tags.
3. Neil Patel suggests a strategy of using the primary keywords also in the conclusion when you are done writing for your users.

Use Storytelling

In addition to devising a useful keywords strategy, storytelling is another way for SEO copywriters to make a better impact on readers to boost sales. This strategy can set you apart from others because humans love stories and reading an impressive brand story into blogs or videos can surely engage and attract more customers.

Storytelling has been introduced way back in the 20^th century. Several successful brands use it still in their content to sound naturally. That way, people can take an inspiration and share your post on social media more likely than other posts.

In addition to storytelling, add some humor in your content to relax the customers. SEO copywriting is all about writing a content that drives users to get involves with your company values and feel excited to read your blogs. This involves writing not only persuasively, but humorously to help people improve their moods. For example, Marie Forleo uses a lot of humor in her videos and blogs. In her intros, she entertains people first to make them relaxed and engaged till they watch it till the very end.

So, whets the Bottom Line?

With these copywriting tips, your SEO writers will feel more confident and sound more engaging to help users take a positive action instead of nagging in a bad mood. User our tips effectively and watch your sales and SEO rankings grow in a few months. Consistently writing a useful SEO copy is the key to having massive success with customers in 2021.

www.xpertsol.co.uk offers best SEO and copywriting service in the UK for worldwide businesses. We have dedicated SEO experts who tailor your website according to all modern search engine requirements. We are also experienced SEO Content Writing service providers offerings SEO optimized article for all business types. Get in touch now to find out more.