The traditional marketing trend has been decreasing since the early 2000s as Google and social media platforms allowed marketers to explore new methods to leverage their brands. Inbound marketing has a simple goal of helping companies getting found by their desired audiences; as compared to outbound marketing, you don’t go ahead and knock their doors or ring telephones to interrupt them and convey your brand message using cold calling, television advertisements, and door-to-door marketing.

People are finding better ways in the advanced technological times to avoid spam and block unwanted marketing. A 2018 article on Mashable declares that people are barely paying any attention to paid advertisements and television ads filled with fluff and cartoons. The truth about customers is that they don’t like interrupt marketing anymore, which is why everyone is going towards social media and Google search to find the most affordable and desirable products to suit their needs.

Vital Components of Successful Inbound Marketing

Before we discuss the seven ways SEO marketers can optimize their content to improve their inbound marketing, let us explore what are the vital components of inbound marketing.

As we discussed, inbound marketing is the backbone of SEO and content strategy. Three vital components of inbound marketing are content, search engine optimization SEO, and social media.

Acceding to Hubspot, high quality content and optimized blogging can increase your conversions up to 55%. Since Inbound marketing is all about getting found by the customers online, SEO is a big component of inbound marketing because it helps marketers to guide Google and other search engines in how they can index your website better. Another low cost strategy for inbound marketing is social media marketing; it helps to drive the qualified customers to your website or blog.

The above three most important components of inbound marketing play a vital role in the effectiveness of your overall SEO, social media, and content marketing campaigns. Therefore, inbound marketing is significantly inexpensive compared to outbound marketing and generates targeted response compared to boring the large audience.

Best Content Optimization Techniques for Content Marketers

Content marketing does not need to be a hassle if you plan it properly according to your customer’s needs. If you ensure the best practices given in this post, there are huge chances you will win the battle of content marketing to create a perfectly optimized content for your campaigns. Content writing is the key to Google ranking factor; gone are the days when you used to write a 400 words blog and publish it to get ranking results. Now, content rules have changed to rank higher on SERPs.

1.Create Content with Purpose

First it is important for a content marketer / strategist to decide what type of content you are creating and for what purpose? You should avoid publishing the blogs and articles just for the sake of publishing; you can meet many goals by publishing your content including educating your audience, generate leads, and earn links. However, it is vita for your team to know why they want to create the next content piece and convert it into an asset.

Hubspot publication states that there are many reasons why content writers do not know why they are creating the content. It could be that their boss want to see a new blog post everyday; or someone told them that more content they have, the better they will rank. However, content without a purpose is content without value. Therefore, consider creating value for people whom you are writing content for.

2.Keywords Targeting

Before writing the content, keyword research and planning must be the first point marketers should turn to. It is vital for any content piece to strictly align with your keywords. You can use a number of tools including Google keyword planner and Moz Keywords Explorer to explore which keywords your customers are most searching for.

Content creation is not a blind task; it requires incorporating the right keywords into the title, the first paragraph, and other paragraphs to set you up for success. The bottom line is: if you are targeting your content according to specific keywords, you will struggle to rank your websites with unoptimized content.

3.Optimize the Title Tag

The title tag of your web page is the vital element of on-page SEO strategy. A best way to start optimization is to incorporate your target keyword into your title tag. For example, if your target keyword is “SEO consultancy for success”, then you can be sure the place the main keyword at the beginning of the title tag. In addition, you should also focus on optimized meta-description. Stick to a meta-description that is around 160 characters and avoid truncating.

4.Optimize Headings (H1, H2, H3)

Writers often use headings in the page content which include H1, H2, and H3 types of headings. If you are using a CMS such as WordPress, always wrap your main heading in H1 tag. For example, your main keyword can appear like that:

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Moreover, there is nothing wrong with adding more heading tags in the content piece. Also include the target keyword in the first paragraph of your content for better optimization.

Similarly, you can also optimize H2 tags by wrapping the keywords in

tags. You can create a hierarchy of H1, H2, and H3 tags; for example, your H2 tag can go like that:

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5.Mobile-First Layout Design

In 2019, Google completely started to shift towards mobile-first design when it comes to producing the content to rank on the SERPs. There is a chance that your website is already responsively designed, however, you need to mindful of how your content can be represented to the public on their small mobile screens. Therefore, is a good strategy to fetch and render as mobile Googlebot to highlight any potential issues.

6.Internal Links

Content optimization is never complete unless you internally link your web pages to other key pages on your site. Internal linking is helpful to navigate the search engines and users through your content. Use anchor tags in your content, for example, if you are using a main keyword, then use the target keyword of the page as the anchor.

Moreover, a good question is that how many internal links you should add into your content. Linking to anything or everything is a bad strategy, but you should link wisely where it makes the most sense.

7.Include Social Share Buttons in your Content

Social media plays a huge role in the effectiveness of your inbound marketing. While social shares are not direct ranking factors, it is necessary that customers should like your content and share it as much as they can. Even if you are creating your blog posts for increasing the organic search results, then by incorporating the social share buttons, you can ultimately make it easy for the audience to share the content with their network.

If you are using a template, then the social share buttons should already be present for you to hit publish. Also ensure that your team is optimizing the social Meta tags such as Twitter Card Tags to make your content looks great.

These unique 7 tips for content optimization will definitely help you boost you’re marketing strategies and create value for the users to read and share your content. www.xpertsol.co.uk is a Digital Marketing service provider you can trust. Our inbound SEO Services from local Reading office make all UK businesses experience great success fast. Call now or write an email to us to find out more.