Making predictions is not a virtue when you are a newbie or an inexperienced professional without years of experience in this difficult industry. The year 2020 as everyone knows, has been full of surprises, heartaches, headaches, and problems for SEO people, working day and night to stand on top of Google rankings. However, even in the New Year, rapid developments and changes are occurring in the SEO universe. It is anyone’s guess what this New Year will bring to forth in terms of Google’s algorithm and marketing strategies.

Let us take a few moments and talk about what is on the horizon to help you get prepared for what is coming your way in the near future. The experts having years of experience with Google-based marketing speak up to help brands rethink their 2021 marketing tactics and methods in response to rapid changes in this field. So, let’s go on and quickly get to the point to improve our knowledge of this subject matter.

1.People will See Brand Commitment as Most Important Factor

According to Jess Kim from Google’s insights lab, many brands have been trying to show their commitment lately in the aftermath of police brutality and racial discrimination to help customers feel right at home. As the New Year marches on and the second wave of corona virus is still haunting many businesses, customers from various ethnic backgrounds and cultures are judging the brands.

The statistics on ThinkwithGoogle.com reveal that 25% of the ads related to beauty products have been featured with black models recently due to racial protest. Almost 63% of Americans many brands are no following their anti-racism policies strictly because many of them claim to support equality and justice.

While creating their powerful 2021 marketing plans, brands are now finding authentic ways to include environmental as well as social issues in their everyday tactics. Researchers have also predicted that Gen Z people (with age between 13-23) are more encouraged and motivated to buying brands accountable to their CSR corporate social responsibility.

2.Diversity-Based Marketing will be on the Rise

You heard that right! Diversity marketing is not a new term for experienced marketers. It is much more than just about race and gender. According to Hannah Frankly of Google for Startups, when brands give more consideration to diversity in their marketing, their ads are seen by more people and they also leave a better impact on them.

Mostly, in the recent years, brands have focused on and incorporated racial issues and gender diversity into their ads. In 2021, the marketers are inclined towards changing their strategy and will take a more holistic approach towards including diversity into their marketing plans.

For example, according to our expert, marketers will start tackling and addressing more pressing and untouched issues in their advertisement campaigns than in the past. These new topics and issues are a trademark of companies such as Nike who win people’s emotions with innovative marketing topics. In Latin America, sexual diversity is another big issue that needs to be covered in ads.

3.User Experience UX will be Given Higher Importance than Before

According to another industry expert, Bruno Define, the brand marketing manager at Google, more and more people know how to order everyday products and items on the Internet. That is creating hype for everyone to go online and shop their desired items. For advertisers, it is vital to understand that users are getting more familiarized with digital tools and ecommerce/online platforms. That means they will demand a better user experience.

An enhance and improved user experience means that marketers will have to focus hard on things such as broken links, confusing CTAs, slow opening website pages, and websites that are not mobile friendly.

User experience UX teams will have to do a lot more work with quality ensured first to grab a plethora of customers online. Creating a more delightful experience for users will result in creating more traffic and leads.

4.Live-Stream ecommerce Will Rule

In 2020, marketers have always found video as the most important method of advertising on the Internet. Video will continue to be the most effective marketing strategy for multinational corporations to startups. Emily Allen, the research manager at Google reveals in her interview that in Google Trends, marketers can see these shifts in the behaviors easily in 2021.

Most people are searching for videos and sources to make money online or boost their Face book campaigns. The fact remains that the digital environment of today is getting crowded and more complex; that is the reason our expert Allen predicts that in 2021, brands will focus more on an approach of video streaming and video marketing.

Allen also explains how China has been a huge difference to their marketing strategies by gaining more success and sales through videos. All over the world, people have seen Chinese videos and appreciated is products. It is time now the world should adopt the same strategy of the world’s most successful country in 2021.

5.Practical will Become New Premium

In the middle of this global pandemic COVID-19, people have been forced by the nature to think about their lives and what really benefits them. Sarah Armstrong, PMM Hardware at Google says that people are now better understanding the Maslow’s Hierarchy of needs and focusing more on fulfilling their lower-end needs than luxuries.

As a result, people have been able to adjust and balance their spending on more vital things and similar crave products that meet their desires and dreams. So in marketing, more people will focus on approaches that will be customer centric. That means more value will be given to the customers than ever before in 2021.

According to a New York Times article, people in the world including the United States are looking for practical advice in their everyday lives and problems to get effective solutions. Therefore, this implies that the New Year 2021 will bring many stories, tips, tricks, and advices for helping ordinary people come out of their problems via marketing campaigns. That is where companies like Samsung and Microsoft create marketing magic with customer-centric approach.

6.Augmented Reality will be Everywhere

The time has finally come to have augmented reality reach every home and hotel room. Brands have been experimenting with augmented reality lately in the past few years now.  But stay-at-home orders have been a forcing mechanism to take the technology to a new level. Even the songwriters and musicians of today are creating 3D videos to attract more audiences.

Such strategies highlight the trend of augmented reality and artificial intelligence AI going mainstream in 2021. One thing is for sure that AI and AR are here to stay for the next couple of decades until an even innovative technology takes over this trend. For AR, 2021 will finally prove to be the major breakthrough year. AR will gain a strong foothold in every aspect of people’s lives.

The fact is that many customers already invest in devices that have AI and AR available or integrated. Google reveals that 400 million devices support Google’s ARC ore. This relatively new technology is already in the pockets of people and they may not be prepared for it yet. But the time is coming for every marketer to incorporate AR into their strategies to address wider digitally savvy audiences.

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